The Story of Rill

I've spent most of my adult life learning what makes something worth having.

It started in 2009, when I began working alongside the owner and buyer of a women's contemporary boutique — traveling, sourcing, and helping select what came into the store each season, from clothing and shoes to home. For six years, I learned to spot quality instantly. I learned the difference between what's merely pretty and what's genuinely special. I learned what women who care about their homes, their wardrobes, and their lives actually respond to — and what they see right through.

Then I spent nearly a decade as a destination wedding florist, putting that eye to work in a completely different way. In floristry, everything is about feeling. You're not just arranging flowers — you're translating a person's taste, their love story, their idea of a perfect day into something real and beautiful. It taught me to listen deeply, to curate with intention, and to trust that the right details at the right moment create something unforgettable.

In November, that chapter ended. I was let go.

And for the first time in a long time, I got quiet enough to ask: what if everything I know finally had a home of its own?

In February, I opened Rill.

Rill is the store I've been training for my whole career — the place where a buyer's eye and a florist's heart finally live under one roof. Every single thing here was chosen with the same criteria I've applied for fifteen-plus years: Is it beautiful? Is it made well? Does it have a story? Would I give it to someone I love?

This is a store for people who already have good taste and not enough time — who want to walk in and trust that someone has already done the discerning for them. Someone who has been doing exactly that, professionally, for most of her life.

That someone is me. And I'm so glad you found us.

— Victoria Founder, Rill, Benicia, California